People are asking ChatGPT about you.
People are hearing about your brand or your business and they're going to ChatGPT to learn more. Historically, people have done this on Google, and they still do.
But more and more they're going to ChatGPT, and nine times out of 10, they're just gonna believe whatever ChatGPT says about you. Good news is right now it's incredibly easy to influence what ChatGPT says when people ask about you.
So I wanna go over the four easiest ways.
The easiest and most effective way is gonna be content on your own website. Make sure you have an about page with everything you would want ChatGPT to say about you. Make sure you have an FAQs page.
ChatGPT loves FAQ. Pages.
And maybe most effectively, create a page called brand reviews or brand is your company name. Fill that page with a bunch of the best reviews people have written about your company.
It's typically very easy to rank for your own brand name plus the word reviews on Google.
And that's typically one of the first things ChatGPT will search for.
Second one is a tip that comes from Joy Hawkins of Sterling Sky. She says to do an AMA on Reddit.
So this is where you go to the main subreddit of your industry, talk to the moderators of that subreddit, and just ask if you can do an AMA or an ask me anything And as long as they're okay with it, you just make a post introducing yourself and why you're an expert in that industry, and then you devote a day to answering any questions people have. Make sure your brand name is in the title of the post, and as long as the subreddit gets some attention, it'll easily rank for your own brand name.
Google's AI especially loves Reddit.
ChatGPT used to love Reddit.
I wouldn't be surprised if it came back around.
The third method is to put out a press release. Press releases typically don't rank well for competitive terms, but for branded terms they can be very effective.
ChatGPT especially loves press releases. Just like the content on your website or the content you post to Reddit.
It doesn't care that you wrote the content, it'll just repeat it back verbatim.
And the last method is social media. Make content and post it to all the platforms.
The most commonly cited platforms are LinkedIn, Medium, and YouTube.
But if you're putting in the work to make the content, you might as well post it everywhere.
