@tjrobertson52

Turns out ChatGPT loves fresh content.

ChatGPT is way more likely to cite content that has been published in the last three months, six months, or at least this year.

Now, of course, Google also loves fresh content, but ChatGPT really loves it.

So if you want to be cited by large language models, you need to have a fresh content, or at least content that ChatGPT thinks is fresh.

So here's three things you can do to keep your content fresh without rewriting all of it.

Now, your first thought might be why don't I just change the publish date every day?

But as any SEO can tell you, Google has already caught on to this. Merely changing the publish date isn't enough.

You do have to update the content, but you actually don't have to update it that much.

But I'll get back to that. My first tip is to include the year in the title of any post where it makes sense.

And this isn't just effective for ranking, people also prefer articles that were written this year.

You see this on YouTube videos a lot.

It's because it's effective. My second tip at the end of each year, do a site search for the current year.

So at the end of 2025, you're gonna go to Google, type site colon your domain name 2025.

This will pull up every page on your website with 2025 in the content.

Now, while it's tempting to just update That to 2026 and call it a day.

That's not quite enough.

You're gonna need to change the content at least a little bit. Find a way to either add a new paragraph or change a few sentences with some updated information.

And my third tip for any really important articles, include a section at the top with up to date information, and then update that section every month, every three months, whatever makes sense.

And of course, don't forget to update the published date.