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Pricing tricks to reframe your price and get more sales: $1,200 a year becomes $3.45 a day. $720 for the team becomes $5 per employee. $12 a week becomes three lattes a week...
Three ways of reframing your price 12 a year becomes three dollars and forty five cents a day. 7:00 20 for the team becomes $5 per employee. $12 a week becomes three lattes a week.
Using a smaller font for the price makes it seem like less money. Dollar signs trigger pain of pain. Leaving dollar signs off signage can persuade more people to buy, as it reduces association with losing money.
Abbreviated numbers appear you're smaller. Numbers in red feel like a bargain. By the way, the opposite for these things is true.
If you want your numbers to appear larger, don't shorten them. Use the long version.
And keep in mind that high prices makes us believe it's higher quality.
Pricing perception changes when the same price is framed by unit, frequency, comparison, or visual presentation.
Test price framing with honest per-day, per-seat, and usage comparisons, and verify that conversion lift does not create expectation or trust problems.
This source is connected to Pricing presentation and framing.
Three ways of reframing your price 12 a year becomes three dollars and forty five cents a day.