The way people find businesses and products is changing very quickly. We're moving into a world where AI Is doing all the research for us. The better this AI Gets, the more we're going to trust its recommendations.
So the key for a brand that's looking to be found online is to be as noisy as possible. I say this a lot in my videos, but I thought it would be good to break down what I mean. So I just like to go over the three highest leverage activities I see for businesses who want to be found online in this new future.
The first one is press releases. Press releases used to be a huge part of SEO, but they stopped ranking competitively. However, to be found by AI, you don't have to rank competitively.
As long as the content is being indexed in search engines, AI will find it. Creating a press release with the terms you want to rank for in the title is an easy way to get content recommending your brand posted to 500 or more websites. If you're looking for a premium service, I recommend the News Guy, and for a budget option, I recommend PR Log.
The second high leverage activity I recommend is podcasts. com, you can easily get matched with podcasts in your industry. Now, if you have the time to spare, I think it's worth starting your own podcast.
But the easiest way to get started is just to go on other people's podcasts as a guest. Going on someone else's podcast takes 30 minutes to an hour of your time. You get exposure to their audience, you typically get at least one backlink.
Most podcasts are gonna post the content to at least a half a dozen different websites. And typically they'll cut up the long podcast into a series of short form video. So you get a ton of content created and distributed on your behalf for a very small amount of your time.
Now one important thing to point out about the host guest economy in podcasts. Even though everyone has a podcast these days, there are actually way more people who want to go on as a guest than there are people hosting their own podcasts. Which means that as a host you can get guests that are way outside your league.
This is one of the best ways to meet and network with people in your industry that are more well known than you are, and of course to associate yourself with them. Alright, I'm gonna share the third high leverage activity, but then I wanna give you the final piece to make sure this all works. Third activity is doing exactly what I'm doing right now.
Making short form videos. Every single platform is pushing short form videos right now, including Google, who is now showing them more often in their search Results and each video's transcript can easily be repurposed into social media posts, blog posts, LinkedIn articles, medium articles. When done the right way, these are a low effort to create and produce a ton of high quality on brand content.
The whole process takes us about 30 minutes, and we get about 12 pieces of content out of it. Once it's dialed in, you can create up to 12 pieces of high quality on brand content in less than an hour. So those are the three highest leverage activities I think you can be doing as a business owner.
To be as noisy as possible and make sure your brand is found all over the internet. However, to make all this work, you still need to be applying SEO fundamentals. You need to understand what people, and increasingly, AI, is searching for when they're looking for this information.
And you need to make sure that the pages that you're trying to get found are optimized for those terms.
