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How to use ChatGPT for SEO (Long SEO tutorial incoming - make sure you save this!) If you’re using ChatGPT to write your SEO content before doing keyword research or...
Before you fire up any AI writing tool, you need to make sure that you're targeting the right keywords. You can use any decent keyword research tool for this. I like to use Semrush.
And you're gonna start by searching for a really broad term related to your industry. This should give you a huge list of keywords, which we're gonna filter to find the why behind the search. This is known as the search intent.
An informational search intent means that someone is looking to find more information. A commercial search intent means that they're thinking about buying, but they're not quite there yet. Transactional search intent means that they are ready to buy.
So if you're gonna publish blog post, you wanna focus on informational or maybe commercial search intent if you wanna boost the visibility of any kind of landing page. So for services, products, basically anything that sales focused, then you wanna be targeting commercial or transactional searches. This makes sure that you're targeting keywords that are gonna bring people in at the right stage of their journey.
As a final step, we're also gonna filter this list by keyword difficulty. Set the maximum to around 30 to find keywords that are easier to rank for Now, you're gonna go through this list and pick out all the keywords. That you actually want to target.
And this is gonna be based on what you offer and what seems like a good fit. Now that you've got your target keywords, we're gonna look at who's currently ranking for them. So go to Google and open up the top two to three results.
Then you're gonna copy and paste this content into a document, or you can just save the whole page. Now you can fire up ChatGPT. I like to create a project for each type of content and client I'm working on, because then I can just give it information about the brand, any content formatting, their writing style, what they offer.
If you don't have access to projects, you can just give all this information in a new chat. Open up a new chat. Give ChatGPT the keywords you want to target, search intent behind them, and the type of page you're creating content for, then add this to your prompt.
And upload the competitor content you saved in the last step. And then, rather than just telling ChatGPT to write the content, you're gonna get it to create a content outline first. This is your chance to make sure it actually understands what you're asking it to do.
And you can get it to remove or add any sections that don't quite fit. Once you're happy with the outline, then you're gonna tell ChatGPT to write the content section by section so that you can edit, humanise and refine it before they move on to the next. Let me know if you want a part 2 on how to do that.
Before AI-assisted writing, keyword targets should be filtered by intent and difficulty so the right terms map to the right page type.
Check search intent and keyword difficulty before drafting, then map informational, commercial, and transactional terms to suitable pages.
This source is connected to Keyword intent mapping, AI-assisted SEO content workflow.
Before you fire up any AI writing tool, you need to make sure that you're targeting the right keywords. You can use any decent keyword research tool for this. I like to use Semrush. And you're gonna start by searching for a really broad term related to your industry...