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@build_in_public

2025-10-12

Marketers are using research papers to manipulate LLMs. A research paper publication date was changed to be more recent. Nothing else changed, same text, same quality...

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Source Text

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This is really sad. Marketers are using research papers to manipulate LLMs. This research paper publication date was changed to be more recent.

Nothing else changed. Same text, same quality. LLMs value freshness, signals a lot.

This is what happened. Every single model fell for it. Google uses stored versions of pages to see if marketers are changing dates without changing content.

LMS don't have the same experience dealing with spam.

Source Intelligence

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The source describes a freshness-spam test where changing only a research paper date allegedly influenced LLM outputs.

LLM freshness spam · asserts

  • Do not fake freshness; verify that AI-cited source updates reflect substantive content changes.

Questions this source answers

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What is this source mainly about?

The source describes a freshness-spam test where changing only a research paper date allegedly influenced LLM outputs.

What should an operator take from it?

Do not fake freshness; verify that AI-cited source updates reflect substantive content changes.

Which topics does it connect to?

This source is connected to LLM freshness spam.

What public evidence supports the record?

This is really sad. Marketers are using research papers to manipulate LLMs. This research paper publication date was changed to be more recent. Nothing else changed. Same text, same quality. LLMs value freshness, signals a lot. This is what happened. Every single model fell for it...