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Every dollar spent on direct mail generates $12.57 in sales. I just had this direct mail expert on my podcast. He's been doing direct mail since 1999...
Every dollar spent on direct mail generates twelve dollars and fifty seven cents in sales. I just had this direct mail expert on my podcast. He's been doing direct mail since 1999.
He told me, according to the Direct Marketing Association, actually, it's been increasing over time. Every dollar spent on direct mail, he said $13. This is twelve dollars, fifty seven cents.
As society becomes increasingly digital, it becomes easier to stand out using physical mail. Everyone thinks physical mail is so hard to do. How do you find the addresses?
How do you make the bulk mail? This guy made a site that makes it easy to design mail, find potential customer addresses to send it to, then actually just send it. I was really shocked by this conversation.
If you want to listen to it, the episode is at Edwards pod com.
Channel strategy should follow where attention and response are actually moving, not only where a team already publishes.
Compare channel reach, response, and cost by surface, then decide whether to shift content, ads, or retention work toward the stronger channel.
This source is connected to Media channel strategy.
Every dollar spent on direct mail generates twelve dollars and fifty seven cents in sales.