@tjrobertson52

You should not pay an agency to handle your organic social media. I wanna talk about how I keep seeing businesses wasting their money this way and then what you should be doing instead. First of all, you should absolutely have an organic social media presence for your brand.

Problem is in outsourcing it entirely to someone else to handle.

The main reason this doesn't work is because people don't connect with brands. People connect with people nowadays. You need someone to represent your brand, and it's really hard to outsource that to an agency.

If you visit the social media page of the average small or medium sized business that is paying an agency to handle their social media for them, you will typically see a wall of generic images with a little bit of text, and those posts will have little to no engagement.

Here's the thing. If no one is seeing or engaging with your posts, they aren't doing anything for you. They aren't increasing your brand's visibility.

They aren't, as I've actually heard some social media agencies say, increasing your ranking in Google. You're just screaming into the void or whispering into the void.

So what should you do instead? You should make videos. Not professional videos in a studio.

Videos like this take 15 minutes a week, and make a video talking about things that are important to your audience. And then you can absolutely have an agency edit those videos and repurpose them for a dozen different platforms. This is actually what my sister does for me and several of our clients right now.

Thanks, Kenzie. I feel like that one sounded sarcastic. Thanks, Kenzie.

It takes up almost none of my time, and we get hundreds of times as much engagement on our posts.

Or don't. I don't care. Just please don't waste money on these cold, generic posts that you're outsourcing to another agency.