Businesses can publish DIY content because buyers will find it anyway, and showing the work can help convert some readers.
- Create honest DIY content with clear steps, real complexity, and an option to hire or buy when users want help.
Source record
@tjrobertson52
2025-09-17Why I tell clients to give away their secrets (95% still hire me anyway) 🤯 What would you teach for free? #BusinessTips #MarketingHack #Entrepreneur
Source Text
iIf you have a business that sells a product or a service, you should teach people how to do it themselves. And I know this sounds counterintuitive. If I teach them how to do it themselves, then they won't hire me.
The thing is, when you do it the right way, more people will hire you. So just hear me out.
If you go to Google and you type DIY your product or service, you will find information online on how to do your service without hiring you. All I'm saying is that you should write that same content and put it on your website. This is an argument I have to have with like 80% of my clients before I can convince them that this is a good idea.
They typically don't wanna produce this content cause they don't wanna teach people how to do it themselves.
But here's the thing, it's not up to you. The information's already there. They're gonna find it whether or not you create that content.
What is up to you is whether or not they land on your competitor site or your website. And if you produce it on your website, you can show them how hard the process really is, and then you can offer to do it for them.
95% of people are not gonna wanna do it themselves once they realise everything that goes into it. And they will gladly hire you.
Source Intelligence
iQuestions this source answers
iWhat is this source mainly about?
Businesses can publish DIY content because buyers will find it anyway, and showing the work can help convert some readers.
What should an operator take from it?
Create honest DIY content with clear steps, real complexity, and an option to hire or buy when users want help.
What public evidence supports the record?
If you have a business that sells a product or a service, you should teach people how to do it themselves. And I know this sounds counterintuitive. If I teach them how to do it themselves, then they won't hire me. The thing is, when you do it the right way, more people will hire you. So just hear me out...
How is this source attributed?
Base2026 attributes this public source record to @tjrobertson52, published 2025-09-17, with the original platform link and correction/removal path kept on the page.