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If you've ever had an SEO agency try to rip you off by saying you need schema for LLMs for AI, check this out...
If you've ever had an SEO agency try to rip you off by saying you need schema for LLMs for AI, look at this. This guy just put out a viral LinkedIn post showing how ChatGPT is just Royan product schema right here. These different colors mean that ChatGPT is not understanding the schema and isn't using it.
This stuff is very expensive for SEO agencies to implement. So SEO agencies will lie to clients saying you need this for LLMs. Then they can charge an arm and a leg for something that's not actually going to get results.
This guy did another experiment. They set up two product pages, one with visible HTML as text and schema. The other just had schema but no visible text.
We tried different extraction prompts hundreds of times to see if the LLMs could give back information. It only worked with the page that had the visible information as text, not just schema.
If your agency is telling you that structured data is the way to go to be mentioned in AI channels, they are either uninformed or giving Charlotte in advice. com.
A cited test found LLM extraction worked from pages with visible HTML text, not from schema-only product information.
For AI visibility, put important product and entity facts in visible page copy, not only in structured data.
This source is connected to Schema vs visible text, Structured data risk.
If you've ever had an SEO agency try to rip you off by saying you need schema for LLMs for AI, look at this. This guy just put out a viral LinkedIn post showing how ChatGPT is just Royan product schema right here. These different colors mean that ChatGPT is not understanding the schema and isn't using it...