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@build_in_public TikTok profile avatar

@build_in_public

2025-09-15

Google just publicly said the open web is in rapid decline. The amount of searchers is not changing...

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Source Text

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Google just publicly said the open web is in rapid decline. The amount of searchers is not changing. People searching on Google AI tools like ChatGPT or perplexity.

The amount of searchers not changing, but Google is saying there is less competition with SEO.

If you're doing search engine optimization, there are now less competitors targeting your keywords. Marketers are moving to TikTok, to Instagram, to YouTube. People neglecting blogs, neglecting product pages.

I actually can't believe Google just said this. The open web in rapid decline.

Source Intelligence

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The creator claims Google has said the open web is in rapid decline, while search demand remains, implying fewer competitors may be investing in blogs and product pages.

open web / SEO opportunity · asserts

  • Mark as market-context claim; verify against the cited Google/court-document source before using, and assess whether SEO content gaps are opening in target niches.

Questions this source answers

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What is this source mainly about?

The creator claims Google has said the open web is in rapid decline, while search demand remains, implying fewer competitors may be investing in blogs and product pages.

What should an operator take from it?

Mark as market-context claim; verify against the cited Google/court-document source before using, and assess whether SEO content gaps are opening in target niches.

Which topics does it connect to?

This source is connected to open web / SEO opportunity.

What public evidence supports the record?

Google just publicly said the open web is in rapid decline. The amount of searchers is not changing. People searching on Google AI tools like ChatGPT or perplexity. The amount of searchers not changing, but Google is saying there is less competition with SEO...