Source record
Google CEO Sundar Pichai said in May that web publishing is not dying. But now, in a court document filed by Google on late Friday, Google's lawyers wrote, “The open web is...
Google CEO Sundar Pichai said in May that web publishing is not dying. But now in a court document filed by Google on late Friday, Google's lawyers wrote, the open web is already in rapid decline. Fine, the open web.
Think blogs, recipe sites, forums, independent publishers versus closed ecosystems like Instagram, Facebook, TikTok, threads X. Now, this is actually crazy news for SEO. If you're doing SEO, you have less and less competitors.
Keep in mind that the way to influence AI tools, ChatGPT, AI Overviews, is with the website. It's pretty easy too. The internet community has been freaking out about this, but I think it's crazy.
Google CEO Sundar Pichai said in May that web publishing is not dying.
Search strategy has to account for platform shifts that can change the economics of open-web publishing.
Track search-platform statements, crawl and indexation movement, referral traffic, and citation surfaces before relying on one open-web growth path.
This source is connected to Open web and search-platform risk.
Google CEO Sundar Pichai said in May that web publishing is not dying.