@webhivedigital

ChatGPT has completely changed your customers journey, and if you're not adapting your strategy, you're screwed. Search Engine Land have published this study showing a 527% increase in AI search traffic this year, with the biggest increases seen across the legal, finance, SMB’s, health and insurance industries.

This is because, and I don't know why, we treat LLM's like they are industry experts, which makes answers to questions like these way more accessible to us than they've ever been before, and that's before we've actually spoken to an industry expert.

The problem with this is that if your customers are consulting tools like ChatGPT before they come to you, when they finally land on your website or reach out, they're at a completely different stage of their customer journey. Most sales funnels start at the awareness stage and then walk leads through each of these three steps. But because they've consulted an LLM first, they've already been through the awareness stage.

So by the time they're getting to you, they're at the consideration or decision stage. So if you're starting to see an increase in website traffic from AI search, you need to be closely monitoring the landing pages they're sending traffic to and adapt your customer journey so it meets people at each of these three stages to make sure they convert.