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Google Ads performance depends on operational settings that can affect spend, targeting, measurement, or campaign continuity.
This is how you exclude mobile apps from your Google remarketing campaigns. As we know, Google remarketing campaigns are a great way to re engage with people that have been on your website via banner ads but nine times out of 10 you don't want your ads to appear on mobile apps. The reason is most of the times that the people are on the mobile apps they click on those banners by mistake and sometimes it's even the kids that are playing on those mobile apps.
This is how you do it.
Open up Google Ads Editor and click on that remarketing campaign then scroll down further then you're gonna see mobile App categories negative and click on that then go to that button over there and press add Negative Mobile App categories then click on campaign level Negative Mobile App categories. You're gonna see that gives you a whole selection over there. Now you have to do this slowly.
What I want you to do is scroll down and then expand every subcategory over there it takes only a few seconds.
Once everything is expanded, I want you to select it all then press continue. If done correctly, you should see that there's 149 exclusions. Obviously you can do this for all different type of display campaigns in Google as well.
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Google Ads performance depends on operational settings that can affect spend, targeting, measurement, or campaign continuity.
Audit the referenced Google Ads setting, document the intended configuration, and verify search terms, exclusions, tracking, and policy status before scaling.
This source is connected to Google Ads account operations.
This is how you exclude mobile apps from your Google remarketing campaigns.