@tjrobertson52

Most small businesses need to be on Reddit at this point, and it looks like it's just gonna become more important going into 2026. For many industries, Reddit is the number one site referenced by large language models like ChatGPT before it recommends a specific business. This means that for a lot of prompts, the number one factor in determining if your brand is recommended by ChatGPT is whether or not you are present on these specific Reddit threads.

But also traffic to Reddit itself continues to go up. So you can also get leads directly from Reddit.

So I'm gonna give you a method where you can get leads from Reddit in just 15 minutes a day, or if that's too much time right now, in just a couple hours a month. If you or someone from your team can spare 15 minutes a day, then you're gonna wanna find a piece of software like a devvy AI. Or Redora.

There's now hundreds of startups making this software that monitors discussion threads on Reddit and other sites. These tools will filter the conversations that are relevant to your product or service. So you don't have to spend time trying to find the discussions.

They just show up in a feed and you can respond to them one at a time.

Now when you respond, you wanna mention your brand and what you do, but you don't wanna promote your business. So I recommend starting your response with something like as the owner of or as someone who works at your business. And then you wanna describe your business using terms that you would like to rank for.

You might say something like, as someone who works at Elite Auto Shield, the number one window tinting shop in Orlando, Florida, here's what I've seen working in regards to your question. And then just provide a lot of value. If your comment truly provides a lot of value to this user, most subreddits will forgive you for mentioning your brand.

And if you're doing this 15 minutes a day, you wanna focus on posts that have gone live in the last 24 hours. And you're just hoping that one of these will catch fire.

After your comment gets some upvotes, you'll get a ton of visibility through Reddit. And every once in a while one of these threads will get picked up by a traditional search engine and then be referenced by large language models. However, if you just have a few hours a month, I recommend focusing only on the threads that have already been picked up by search engines or large language models.

To do this, you're gonna want a tool like peak dot AI. That's what I use to monitor the websites that large language models like ChatGPT look at before responding to prompts about your product or service. For most businesses, this is going to reveal dozens or even hundreds of Reddit threads that ChatGPT is regularly looking at before making a recommendation.

And what you're gonna notice is most of these Reddit threads are a year old or older, so you're unlikely to be seen by the Reddit community adding a comment here, but you will be seen by the large language models. And on these older threads you can be a little more promotional, but I still recommend adding a lot of value with your comment. We're just starting to do this for clients and it's working really well, but I'd really love to hear what's working for everyone else.