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This is one of the biggest SEO mistakes I see. Most people don’t realise there are 4 different types of Google searches, and each one needs its own type of content...
You need to watch this before you do any kind of SEO on your website. There are four different types of searches that people make online, and you target each of these searches and keywords with different types of content. These are known as informational, navigational, commercial, and transactional.
Informational searches are when people are looking to learn more about something. This is typically right at the beginning of their buyer journey. Navigational searches are when they're looking for a specific page, website, product, or brand.
Commercial searches are when they're considering buying something, but they haven't fully made a decision yet. And transactional searches are when they are ready to buy.
Informational searches need things like blog posts, guides and resources. Basically, you wanna help them learn more. Navigational is pretty easy.
Just make sure your website is indexed on Google so people can find it. Commercial pages are best suited to collection or category pages or blog posts rounding up your products or services. Transactional searches should go straight to your sales pages.
You wanna make it as easy as possible for them to buy when they're ready.
Technical SEO depends on site speed, architecture, topical coverage, engagement, and freshness rather than isolated keyword edits.
Audit speed, hosting, navigation, categories, keyword use, topical coverage, engagement, and freshness before escalating to advanced SEO tactics.
This source is connected to Technical SEO and site architecture hygiene.
There are four different types of searches that people make online, and you target each of these searches and keywords with different types of content.