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All of the problems Google couldn’t solve are now being handed over to AI. AI overviews reduce clicks by 34.5%. Triggered 99% by informational keywords...
All of the problems that Google couldn't solve are now being handed over to AI. 5%, triggered 99% by informational keywords. Informational keywords are how, what, why, when, where.
Instead, target keywords like make, track, create, generate action keywords. Think about every possible use case that your brand or service satisfies. Anything that you can do for customers.
This is called action mapping.
Here's an example. This software lists all the different things that it can do. Each one of these is a page targeting a keyword.
Regardless of whether you're a product or a service. Make pages like this targeting these keywords. Where people know what they want, but they don't know the brand that will give them what they want.
AI takes clicks away from informational keywords, but redirects searchers to purchase intent keywords. Get purchase intent SEO for your brand at compactkeywords com.
Instead of informational keywords vulnerable to AI Overviews, brands should target action/use-case keywords such as make, track, create, and generate with dedicated pages.
Review `action mapping` as an experiment: list service/product use cases and map each to commercial or purchase-intent pages.
This source is connected to purchase-intent SEO / action mapping.
All of the problems that Google couldn't solve are now being handed over to AI. AI overviews reduce clicks by 34.5%, triggered 99% by informational keywords. Informational keywords are how, what, why, when, where. Instead, target keywords like make, track, create, generate action keywords...