@joshuamaraney

The problem that South African advertisers have on Facebook and Instagram, and I've seen this a lot with other developing countries that although the audience is huge, the people that can actually afford your services are minute. In order to try get that market of people that can actually afford your services, you have to filter your audiences correctly. Let me show you one way of doing it.

When you create an ad in Facebook Manager, you gonna see your audiences.

Now for this specific example, I've just chosen South Africans between the age of 30 to 60. Take a look at that figure over there. You can see potentially that your current audience is 12 million people.

That audience is way too broad because majority of those people, I promise you, cannot afford your services.

So this is how you can create a filter in Facebook. I want you to go into that search bar and type in South Africa. There are two filters that are gonna come up.

The first one is South Africans who prefer high end value goods and the second one is South Africans who prefer mid and high value goods.

I want you to go select those two. Once you've selected those audiences, take a look over here. Look at your potential audience, how much that is shrunk by.

Your potential audience now is 2 million people.

That's a big difference from 10 million. We do this for a lot of our advertisers in South Africa and the results Have dramatically improved. Go try it out yourself, and I'm sure you'll start getting better results.