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Use this SEO formula to get big companies to purchase your product or service. Start with a bottom of funnel keyword , like expense tracking software...
Use this SEO formula to get big companies to purchase your product or service. Start with a bottom of funnel keyword like expense tracking software, then the word for, then a plural modifier. Schools, districts, hospitals, government teams is a big one.
Enterprise companies. There's so many of these plural modifiers when they come together. Asynchronous video messaging for teams, standing desks for offices.
These are big purchase orders.
The thing about these keywords, they get very low search volume. This is the marketing fun. There's very few people at the bottom of the funnel who are ready to convert.
With this formula, you are targeting these people. Not just that, you're targeting a small subset of these people, procurement people at companies. That means the amount of people who actually search these things every month.
It's such a small amount of people that your competitors don't bother targeting these keywords.
By being the only company who is targeting these, it's really easy for you to show up No. 1 on Google for people representing big purchase orders. com.
A bottom-of-funnel formula of `[product/service] for [plural buyer/use-case modifier]` targets low-volume but high-intent procurement searches that competitors may ignore.
Add as keyword research hypothesis: map product/service pages to plural organizational modifiers such as schools, hospitals, districts, government teams, offices, and enterprise teams.
This source is connected to BOFU SEO / enterprise procurement keywords.
Use this SEO formula to get big companies to purchase your product or service. Start with a bottom of funnel keyword like expense tracking software, then the word for, then a plural modifier. Schools, districts, hospitals, government teams is a big one. Enterprise companies. There's so many of these plural modifiers when they come together...