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This is the no1 ecommerce SEO strategy you need to boost your ecommerce website's organic search traffic...
This is the most powerful SEO strategy that any e commerce business can follow to truly scale. If you haven't done this already, make a collection or category page for every type of product that you offer. And what I mean by this is a dedicated page that only list products that suit that category.
So let's say you sell baking equipment, you'd set one up for cupcakes, cookies, cakes, all that kind of stuff.
Next, you're gonna set up sub categories or collections. These are smaller categories that fit within one of the main categories you just made. So for cupcakes, you would have a sub category for cupcake sprinkles.
And then if you can, within those sub categories you're gonna create more sub categories, so things like glitter cupcake sprinkles, pink cupcake sprinkles.
And this is gonna boost your website's SEO in two ways. First, these category pages are gonna widen the amount of searches that your website can show up for. As an example, let's say you've got a product that is pink cupcake sprinkles.
Without any categories, it's really hard for search engines to know whether they would also be suitable as cookie sprinkles or if they're edible sprinkles, if they're glitter pink sprinkles. The category pages help you communicate that.
And the second way is by boosting your topical authority and having more pages available to rank in search.
Next, you're gonna set up sub categories or collections.
Ecommerce growth depends on reducing checkout friction, structuring product feeds, and building category pages that match buying behavior.
Audit checkout steps, shipping presentation, product feed attributes, and category architecture before spending more on ecommerce acquisition.
This source is connected to Ecommerce conversion and feed readiness.
Next, you're gonna set up sub categories or collections.