The SEO subreddit is filled with some of the best gems in digital marketing, adding forums slash questions so users can generate content. Index cleanup and content pruning. For me, traffic goes burr.
This basically means removing low quality pages from your site. That helps with SEO a lot.
Targeted pages for long tail queries. I do this all the time. Works crazy well.
Updating aged content at scale, notifying Google using Google Search Console after each update. That one is critical. It both adds new keywords and improves the ranking of the existing ones.
There are some scripts to automate it too.
Yeah, updating age content. That was actually the top comment here. Refreshing content works each time.
If you just change your theme and code to something else, you'll get a boost. If you just rewrite something and say exactly the same thing in different words, you'll get a boost.
Google business profile title keyword stuffing. Recent example elevated client from position 6 to 2 for most major keywords in service industry. Very niche in a major US city.
Rest of Google Business Profile is already highly optimized. Don't underestimate local map pack for brick and mortar or local service. Free directories with domain authority over 35+, making high search volume, Faqs, rich results.
com.