A cited Yext survey says 45% use AI tools for product or service search, while local search adoption and trust are lower.
- Prioritize AI visibility for product and service discovery while maintaining Google and local SEO for local businesses.
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So how many people are actually using AI search, and what are they using it for? This study from Yext shows HUGE growth in people using ChatGPT to search for products and...
If you're a business owner, you need to see this study on how people are using AI search for products and services. Yext asked over 2,000 people how they're using tools like ChatGPT to search, and it's no surprise that 75% are using these tools more now than a year ago. But the really interesting data is what they're using these AI tools to search for.
45% are using them to search for products and services, so if you're selling anything online, people are probably searching for it on ChatGPT.
But when it comes to local searches, only 27% of people are using AI, and only 19% of them actually trust AI's local search results. So you absolutely should be prioritising your business's visibility in tools like ChatGPT, but don't neglect Google, especially if you're a local business.
A cited Yext survey says 45% use AI tools for product or service search, while local search adoption and trust are lower.
Prioritize AI visibility for product and service discovery while maintaining Google and local SEO for local businesses.
This source is connected to AI search adoption.
If you're a business owner, you need to see this study on how people are using AI search for products and services. Yext asked over 2,000 people how they're using tools like ChatGPT to search, and it's no surprise that 75% are using these tools more now than a year ago. But the really interesting data is what they're using these AI tools to search for...