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This still might be 2025's top local marketing hack. “Whenever you drive to your Google Maps location, always enter the address and use the driving directions...
This still might be 20 Twenty Five's top local marketing hack. Whenever you drive to your Google Maps location, always enter the address and use the driving directions. I know someone who provides a service where you pay them, they will drive to your location along with their 100+ phones all doing driving directions.
There is a reason they are doing this and providing the service. It works. It shows Google that the location is worth noting as people are driving to that location.
Whenever you can remember, remember to do it yourself. Use driving directions for your own business in Google Maps. Have others do it as well, friends and family with their phones.
Imagine paying some dude who has 100 phones in the car all doing driving directions to your Google Maps location. All these people driving to you on Google Maps with driving directions shows Google that your business is in demand. You rise up in the rankings on Google Maps.
You rise up in the rankings in Google search. You get a lot more traffic. You get more people coming to your door.
You get more customers.
The video claims repeatedly using Google Maps driving directions to a business, including with many phones, can signal demand and improve Maps/search rankings.
risk/avoid: classify fake driving-direction demand generation as local SEO manipulation; do not recommend it and instead focus on legitimate location relevance, reviews, GBP quality, and real visits.
This source is connected to Local SEO manipulation risk/avoid.
This still might be 20 Twenty Five's top local marketing hack. Whenever you drive to your Google Maps location, always enter the address and use the driving directions. I know someone who provides a service where you pay them, they will drive to your location along with their 100+ phones all doing driving directions...