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@build_in_public

2025-08-03

Graph from Nielsen. YouTube is basically eating the competition. It's replacing traditional media. If you're wondering what media industry to be in, it's right there...

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Media channel strategy

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Look at this new graph. YouTube is basically eating the competition. It's replacing traditional media.

If you're wondering what media industry to be in, it's right there. Paramount on the rapid decline. Netflix going down while YouTube just goes straight up.

Disney does a sharp spike down, small little rebound. But YouTube, oof.

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Channel strategy should follow where attention and response are actually moving, not only where a team already publishes.

Media channel strategy · asserts

Compare channel reach, response, and cost by surface, then decide whether to shift content, ads, or retention work toward the stronger channel.

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YouTube is basically eating the competition.

Media channel strategy

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What is this source mainly about?

Channel strategy should follow where attention and response are actually moving, not only where a team already publishes.

What should an operator take from it?

Compare channel reach, response, and cost by surface, then decide whether to shift content, ads, or retention work toward the stronger channel.

Which topics does it connect to?

This source is connected to Media channel strategy.

How is this source attributed?

Base2026 attributes this public source record to @build_in_public, published 2025-08-03, with the original platform link and correction/removal path kept on the page.