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If you can't explain what your marketing agency does, you might be getting ripped off 😬 What red flags have you noticed? #MarketingAgency #BusinessTips #RedFlags
I wanna talk about how to know if your marketing agency is ripping you off. Whenever I talk to a business owner that's paying a marketing agency, I always ask, what is the agency doing for you? And the most common response I get is, I don't know.
This is incredibly common, and it's the first sign that your agency is probably ripping you off.
Let me give you another one. Today I was talking with a business owner I've known for over a decade. He owns several businesses, and he's hiring a different agency for two of them.
He was told me today that he has weekly calls with both of them. And with one agency, everything they say makes perfect sense to him. But with the other agency, he always feels like he can't follow what they're saying.
And when he asks clarifying questions, they're not able to explain it in a way that he understands.
Maybe they're just bad communicators. But what happens a lot with agencies is they know they're doing bad work, or they don't know why they can't get results, and so they talk in circles. If you're spending thousands of dollars with an agency, they should be able to show you exactly what they're doing with that money.
They should be able to explain the reasons why they're doing that and not something else. And they should be able to have a straightforward conversation with you that you can follow and participate in.
Unfortunately, while there are plenty of great agencies out there, there are a lot of agencies that are just profiting on their clients ignorance. Clients get complacent. It's expensive and annoying to switch agencies, and they keep paying their monthly retainer even as their agency does less and less work for them.
This is why I decided to bring all of our clients directly into our task management system. Not only can they see every task we're working on and all of our internal communications, they can also join in on those conversations. So I'm not saying you should fire your agency, but if you're not crystal clear on what they're doing and why they're doing it, you should definitely have a talk.
The creator says agency clients should understand what work is being done, why, and be able to follow the explanation.
Use transparent task tracking, plain-language rationale, and client-visible work logs as quality controls for SEO and GEO retainers.
This source is connected to Agency transparency / client governance.
I wanna talk about how to know if your marketing agency is ripping you off. Whenever I talk to a business owner that's paying a marketing agency, I always ask, what is the agency doing for you? And the most common response I get is, I don't know. This is incredibly common, and it's the first sign that your agency is probably ripping you off...