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Gary Illyes from Google said, “Normal SEO works for AI overviews. Normal SEO is the same thing as AI SEO.” “Turns out the fundamentals we've been doing all along are what...
Gary Illyes from Google who has said normal SEO works for AI overviews. Normal SEO is the same thing as AI SEO. Turns out the fundamentals we've been doing all along are what actually work.
If you're thinking through the keywords. What is this person actually looking to achieve with this search? Then you try to give them that as soon as you can on the page before they start scrolling.
You try to give them that as soon as you can. Giving people what they want right away is not the standard, so you will be rewarded for it.
Head to YouTube for the full video.
The video cites Google’s Gary Illyes as saying normal SEO works for AI Overviews and frames AI SEO as fundamentally the same as regular SEO: understand searcher intent and answer it immediately.
Add as contradiction/review item against GEO-difference claims: preserve SEO fundamentals and direct answer-first content, while separately testing AI-specific source/mention strategies.
This source is connected to SEO vs AI Overviews contradiction.
Gary Illyes from Google who has said normal SEO works for AI overviews. Normal SEO is the same thing as AI SEO. Turns out the fundamentals we've been doing all along are what actually work. If you're thinking through the keywords. What is this person actually looking to achieve with this search?...