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How to do SEO for 404 pages… You have a page, it is 404'ing. It doesn't exist. What should you do with those pages?...
You have a page. It is 404ing. It doesn't exist.
What should you do with those pages?
Google advises against redirecting all 404 pages to the homepage, recommending proper redirects or maintaining 404 status codes. Content has moved to a new location. Use a redirect to that specific new URL.
Use a 301 redirect if that is permanent.
If it's gone, don't redirect it to the homepage. When crawlers encounter a legitimate 404, they recognize that the content no longer exists, so redirecting them to the homepage creates a confusing loop.
Head to YouTube for the full video.
Google advises against redirecting all 404 pages to the homepage; moved content should redirect to the specific new URL, while genuinely removed content should keep a 404 status.
Audit 404s: map moved pages to specific 301 redirects and keep true missing pages as 404/410 instead of homepage redirects.
This source is connected to technical SEO — 404 handling.
You have a page. It is 404ing. It doesn't exist. What should you do with those pages? Google advises against redirecting all 404 pages to the homepage, recommending proper redirects or maintaining 404 status codes. Content has moved to a new location. Use a redirect to that specific new URL. Use a 301 redirect if that is permanent...