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We are taking a look at the New York Post's SEO. The New York Post gets 34 million clicks a month from Google. They're showing for 11 million searches...
We are taking a look at the New York Post's SEO. The New York Post gets 34 million clicks a month from Google. They're showing for 11 million searches.
They have the fundamentals of SEO down well. Each page has the critical SEO info: page title, meta description, H1, descriptive alt text.
They're doing a smart thing with their meta descriptions and making them their first sentence verbatim. This Reddit user increased conversions by 33% by doing this.
However, the New York Times gets 264 million clicks a month from Google, nearly eight times as much as the New York Post. Something the New York Times does well is they've invested a lot into linkable assets like their games.
The New York Post could invest more in web apps, then do bottom of funnel SEO for the web apps. The New York Times is also more deliberate than the New York Post in its keyword targeting.
The New York Post is such an authoritative website that it could get a lot more search traffic by doing this too.
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The New York Post example is used to highlight basic SEO coverage: page title, meta description, H1, and descriptive alt text.
Keep title, meta description, H1, and alt-text checks in editorial/page QA, especially for high-authority content sites.
This source is connected to Editorial SEO, Meta descriptions.
We are taking a look at the New York Post's SEO. The New York Post gets 34 million clicks a month from Google. They're showing for 11 million searches. They have the fundamentals of SEO down well. Each page has the critical SEO info: page title, meta description, H1, descriptive alt text...