The creator attributes HubSpot's traffic decline to broad, unrelated content and says topical authority has become more important.
- Prioritize content around real expertise and revenue areas instead of broad unrelated keyword programs.
Source record
@build_in_public
2025-07-25HubSpot has lost a ridiculous amount of organic Google search traffic. The leading theory is that they had too much unrelated content - but unfortunately Google’s culling of...
Source Text
iThis is the all time SEO traffic for HubSpot. It hit its peak in January 2023 and then just rapidly declined. The leading theory is that HubSpot wasted a lot of resources targeting keywords that didn't matter to them.
As Google's algorithms got better, Google cut the articles that were unrelated to HubSpot.
Unfortunately, it hit a lot of their other content. Niching down and topical authority has become extremely prioritised in search engine optimisation. This is the result of not taking it seriously.
com.
Source Intelligence
iQuestions this source answers
iWhat is this source mainly about?
The creator attributes HubSpot's traffic decline to broad, unrelated content and says topical authority has become more important.
What should an operator take from it?
Prioritize content around real expertise and revenue areas instead of broad unrelated keyword programs.
Which topics does it connect to?
This source is connected to Topical authority.
What public evidence supports the record?
This is the all time SEO traffic for HubSpot. It hit its peak in January 2023 and then just rapidly declined. The leading theory is that HubSpot wasted a lot of resources targeting keywords that didn't matter to them. As Google's algorithms got better, Google cut the articles that were unrelated to HubSpot...