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From Ep 746 of The Edward Show - FAQ Hacks, Gateway Pages & .EDU Backlinks: SEO Experiments That Worked If you just change your theme and code to something else, you’ll get a...
If you just change your theme and code to something else, you'll get a boost. That's because you force each page through the algorithm and it refreshes pages it missed or hadn't updated.
So Google refreshes pages and judges them upon the new topical authority that you have. I had exactly this happen to me. I republished the same exact content on a new URL on my site.
It wasn't ranking before. New URL ranking No. 1 in like a week or something crazy like that.
Changing theme/code or republishing content on a new URL is claimed to force pages back through Google’s evaluation and sometimes surface pages that were previously missed.
Treat as low-confidence experiment only: use legitimate content refresh, internal linking, sitemap updates, and clean canonical handling instead of URL churn as a ranking tactic.
This source is connected to Recrawl / republishing experiment.
If you just change your theme and code to something else, you'll get a boost. That's because you force each page through the algorithm and it refreshes pages it missed or hadn't updated. So Google refreshes pages and judges them upon the new topical authority that you have. I had exactly this happen to me...