Source record
AI Overviews Reduce Clicks by 34.5%. 99.2% of keywords that trigger AI Overviews are informational. All of these people with blogs are reporting their clicks are going down...
5%. 2% of keywords that trigger AI overviews are informational. All of these people with blogs are reporting their clicks are going down and their impressions are going up.
Blog is mostly targeting informational keywords. You get your answer from AI Overview. There's very little reason to actually click into the blog to get what you need.
You'll get more impressions on that, but you'll get less clicks blog content. You are not targeting people who are looking to take action now. You are trying to get them into your funnel so then later they will take action.
Instead you target purchase intent keywords. Keywords where people are looking to take action. You do it with conversion based landing pages.
These pages, they're a lot shorter so they're easier to make. Targeting keywords that don't have as much competition. You don't need to really build backlinks to them.
People who are looking to take action right now, you just remove all the friction. Makes it really easy. They convert right there.
It has been one of the best as overall marketing channels for the last 10 years. Everyone has been sleeping on it. AI is pushing people into looking into it now, which is later than people should be discovering it.
You are not targeting cold people with a blog. You are targeting hot people with landing pages made directly for for them where there is less competition. The only marketing channel where you can target people looking to purchase what you offer right now.
You don't have to pay for ads to reach these people. It is organic. It is SEO.
It is crazy. I made an entire course just about this. It took me over a year to make.
It teaches exactly how to do this method of SEO, which is these conversion based SEO landing pages. Targeting keywords where people are looking to take action right now. com.
It is the best form of marketing.
Purchase-intent landing pages are positioned as more resilient than informational blogs because users are looking to take action, competition may be lower, and pages can be shorter with less backlink dependence.
Prioritize organic landing pages for high-intent purchase/action queries and track conversions separately from informational blog traffic.
This source is connected to Purchase-intent SEO / AI Overview resilience.
AI overviews reduce clicks by 34.5%. 99.2% of keywords that trigger AI overviews are informational. All of these people with blogs are reporting their clicks are going down and their impressions are going up. Blog is mostly targeting informational keywords. You get your answer from AI Overview...