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Replying to @Gordianknot333 Your homepage's on-page SEO is trying to target every possible keyword. WHY? Ultimately it's going to end up ranking for none of them...
Why is this page trying to target 1 million different searches and just not targeting any of them effectively do you sell rugs do you clean them forget about Google as a customer I don't 100% get what's going on here each page on your website should target one topic how are search engines gonna know if this page is about buying or selling rugs or cleaning them and you do actually have individual
pages for all of this but they've all got these keyword stuffed headings in them which are gonna completely hold back their ranking potential.
Technical SEO depends on site speed, architecture, topical coverage, engagement, and freshness rather than isolated keyword edits.
Audit speed, hosting, navigation, categories, keyword use, topical coverage, engagement, and freshness before escalating to advanced SEO tactics.
This source is connected to Technical SEO and site architecture hygiene.
buying or selling rugs or cleaning them and you do actually have individual pages for all of this but they've all got these keyword stuffed headings in them which are gonna completely hold back their ranking potential.