Apparently this is the new playbook for shortening sales cycles. Write a positive press release about your brand. Use a cheap press release distribution service like Fiverr or SEOClerks.
When prospects search your brand, an AI overview is generated saying the good things you wrote in the press release. This guy just did this. He made up a company, spent $5 distributing a press release.
The AI overview was generated saying the nice things about the fictional company he wrote in the release. When prospects are searching your company seeing if you're legit, things like this move the needle a ton. And that's why.
Source Intelligence
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Cheap press-release distribution allegedly caused Google AI Overview to repeat positive claims about a fictional company when prospects searched the brand.
Press release AI overview manipulation risk/avoid · asserts
risk/avoid: classify cheap press-release seeding for AI Overview reputation as manipulative; monitor as an experiment pattern but do not recommend unverified or fabricated claims.
Cheap press-release distribution allegedly caused Google AI Overview to repeat positive claims about a fictional company when prospects searched the brand.
What should an operator take from it?
risk/avoid: classify cheap press-release seeding for AI Overview reputation as manipulative; monitor as an experiment pattern but do not recommend unverified or fabricated claims.
Which topics does it connect to?
This source is connected to Press release AI overview manipulation risk/avoid.
What public evidence supports the record?
Apparently this is the new playbook for shortening sales cycles. Write a positive press release about your brand. Use a cheap press release distribution service like Fiverr or SEOClerks. When prospects search your brand, an AI overview is generated saying the good things you wrote in the press release. This guy just did this...
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