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Twitter𝕏 had one of the biggest L's in SEO history. Twitter last year in April was getting 3.3 billion clicks a month from Google...
Twitter X had one of the biggest L's in SEO history. 3 billion clicks a month from Google. 5 billion clicks a month from Google.
Part of the reason for this could be due to how Twitter migrated to X. Backlinks are a cornerstone of SEO. They're what gives websites authority in the eyes of Google.
When Twitter migrated to X, the devs did it in the wrong way so that Twitter's backlinks were not transferred over. They used a 302 temporary redirect for Twitter to X instead of a 301 permanent redirect. The permanent redirect transfers all the backlinks.
The 302 redirect, since it's only supposed to be used for temporary scenarios, does not transfer backlinks, and X is still using it. A 302 temporary redirect, which means they have to rebuild all the backlink authority that Twitter gained in its 17 years of operating. If you manage a website, you don't want to end up like this because.
Using 302 temporary redirects instead of 301 permanent redirects during a domain migration may prevent backlink authority from transferring properly.
For migrations/rebrands, use 301 redirects for permanent URL moves and verify redirect status codes, backlink transfer, and organic traffic after launch.
This source is connected to Technical SEO / migrations.
Twitter X had one of the biggest L's in SEO history. Twitter.com last year in April was getting 3.3 billion clicks a month from Google. X.com right now is only getting 1.5 billion clicks a month from Google. Part of the reason for this could be due to how Twitter migrated to X. Backlinks are a cornerstone of SEO...