Instagram is working feverishly to improve their in-app SEO. In terms of SEO on Instagram, what we call content search, actually searching for some type of content. It's not very good on Instagram.
So we've strengthened that team recently and I'm pretty excited about some of the ideas and improvements that are gonna go out over the next, well, next few months and few years. Here's what you need to do. Right now, hashtags are not helping your SEO.
Plenty of reports say hashtags kill accounts. Instead, write long captions for images and videos. If you have target keywords, write them naturally into the beginning of your caption.
This also will help your content show on normal Google search in addition to Instagram's improving in-app search. com to improve your visibility even further.