Filtering for at least 100 monthly searches and keyword difficulty below 30 is presented as a way to shortlist easier keywords.
- Use volume and difficulty filters as a first pass, then manually validate intent, SERP quality, and business relevance.
Source record

Struggling with keyword research? You need to look for keywords that actually get searched AND are easy to rank for...
If you want your website to rank higher on Google, this is how to find keywords that actually get searched and are easy to rank for. Semrush's Keyword Magic Tool is my favourite tool to do this with. Just enter a broad keyword related to what you wanna rank for, then your location, and search.
This is gonna give you a huge list of keywords, and you're gonna filter this list so that every keyword has at least 100 searches per month and a keyword difficulty score below 30. And now you have a list of keywords that have a decent search volume every month, and they're easier to rank for.
Filtering for at least 100 monthly searches and keyword difficulty below 30 is presented as a way to shortlist easier keywords.
Use volume and difficulty filters as a first pass, then manually validate intent, SERP quality, and business relevance.
This source is connected to Keyword research filters.
If you want your website to rank higher on Google, this is how to find keywords that actually get searched and are easy to rank for. Semrush's Keyword Magic Tool is my favourite tool to do this with. Just enter a broad keyword related to what you wanna rank for, then your location, and search...