Large language models like ChatGPT are crawling your website right now. They're crawling the entire internet, and that includes your website. They're looking at nearly every page online because they're hungry for information, including information on your business.
They want to know everything there is to know about your business so that they can recommend you to your ideal client. Sure, that's not their main goal, but it's one of their goals. And the same goes for Google's AI.
One of the primary features of these bots is gonna be making recommendations about what businesses to hire. And each AI company wants theirs to be the best. Now, you might think, yeah, but why would they trust something that I put on my own website?
I can write whatever I want there. But they do. They pretty much just accept whatever you write on your website.
There are actually some fairly successful tactics right now of just calling yourself the best or ranking yourself No. 1 on your own top 10 lists. You don't have to start publishing a bunch of spam to your website to take advantage of this.
Just make sure that everything that can be known about your business is found somewhere on your website that's easy to find. Talk at length about the experience each team member in your company has. Walk through each of your processes in painstaking detail.
Share everything you can about pricing and features around all of your products. And that Way. When someone goes to ChatGPT and says I'm looking for ceramic window tinting for my F1.
50 on all four doors, I need it to be below $500 and have it finished by Thursday. You're the only window tinting company that included all those kind of details on your website. You're the only person ChatGPT has information to share with that person.
This is exactly how people talk to large language models and how large language models search. People are providing way more context, and so you need to make sure you're answering all of their questions. Add more information to your pages.
Add Faqs, add more pages. Get it on there.