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This is the dark reality of being an internet publisher. They're getting absolutely demolished by Google's new AI Overviews...
This is the dark reality of being an internet publisher. They're getting absolutely demolished by Google's new AI overviews. This guy is showing his clicks dropping while impressions rise.
Hrefs did this study. AI overviews decrease clicks by 35%. AI overviews only target informational content.
The solution isn't for everybody, but if you have a product or service, you need to be making content that targets transactional searches. This is very different from normal SEO. com, you want to see what competitors are showing on Google.
For find every transactional term that applies to you. Then prioritize terms where competitors are not putting it in the page title or where they this number the website's authority is low. Then you can get customers from search instead of getting disrupted.
This works for AI too. But if you're just putting up SEO blog posts or articles.
The passage cites an Ahrefs study claiming AI Overviews decrease clicks by 35% and primarily affect informational content.
Measure impressions versus clicks for informational pages and diversify into commercial-intent assets where relevant.
This source is connected to AI Overview risk, Transactional SEO.
This is the dark reality of being an internet publisher. They're getting absolutely demolished by Google's new AI overviews. This guy is showing his clicks dropping while impressions rise. Hrefs did this study. AI overviews decrease clicks by 35%. AI overviews only target informational content...