A common issue that can get Google Ads accounts suspended is malware. Malware is the short form for malicious software. And what happens specifically with WordPress websites is that websites can get attacked and short lines of codes with viruses can be put in the website.
The first problem with malware is that it's actually quite hard to detect and it's quite hard to remove.
You need specialised web developers that know how to take it out. The second problem with malware is that when it is seen on your website, it is terrible for your brand. Imagine someone comes onto your website and they're taken onto something dodge or porn website.
That really doesn't make you look good.
The third problem with malware is what I've said previously is that Google Ads will suspend your account and your Google Ads will not run until your malware is removed. We've seen these cases many, many times that there's malware on websites and until it's removed, Google Ads accounts cannot run. Now if a business is only running Google Ads and there's no search engine optimisation, you are in big trouble because your leads are going to dry out.
The first piece of advice I would say to you is obviously don't only put all your eggs in the Google Ads basket.
Start investing in s C. O. And in content and in other ways that you're going to get business.
The second piece of advice I can give you is With regards to website, make sure that all your plugins are always updated.
Make sure that you have a good host looking after your website, and also make sure that the person who's looking over your website has a secure and clean environment so viruses cannot creep in.