There's never been a better time to be a small business owner. I say that because things are moving so fast with AI. Now that I think agility is gonna be the most important factor, especially when it comes to your marketing.
So here are three things you can do to make sure you're well positioned for the future. The first is to make sure you have as much content as possible about your business online. So start with your website.
Make sure that everything that someone could possibly know about your business and your processes is included somewhere on your website where it's easy to find. Now, this isn't because people are gonna go through and read all your website content. They won't, but large language models will, and that's where they're getting their information.
If someone goes to ChatGPT and they're looking for a business like yours with a turnaround time of less than five days, when you talk about your turnaround time on your website, but your competitor doesn't, ChatGPT. Will just choose you by default. There are a million different questions someone might ask AI.
When they're looking for the product or service you offer. Try to think of as many as possible and make sure they're addressed somewhere on your website. If you want extra credit, do this off your website as well.
The easiest place is social media. Goal is to get as much information about your company Out there as possible. My second tip is to make sure who's ever in charge of your marketing is keeping up with the changes and experimenting with new strategies on a regular basis.
What was working last year isn't working today, and the things that work next year will be completely new. You need someone that has the bandwidth to keep up with this in charge of your marketing. And my last one might seem kinda obvious, but hear me out prioritize customer satisfaction.
Right now, there's still a lot of things you can do to trick these algorithms into recommending you, but the smarter they get, the harder they'll be to trick. Ultimately, the only reliable way to get recommended by these algorithms is to run a really good business and maximize customer satisfaction. The better the algorithms get, the better they'll track actual customer preferences.
And the better they track actual customer preferences, the more people will use them when they're making decisions like this. So make sure every customer you work with has a good experience, and then do whatever you can to get them to leave a review or testimonial. Not only do those help your conversion rate, but the AI eats these up.
You want as much goodwill about your business out on the internet as possible.
