Source record
The source argues Reddit can reach users who are not active on major social platforms, making it a distinct paid acquisition channel.
I want to give you some mind boggling Reddit stats that will make you rethink the platform and will show you why it's a good idea to start advertising on Reddit. Reddit is one of the most popular websites and forums in the world. There's over 1 billion monthly users and in South Africa, there's over 1 million active users alone.
One of the most unique things about Reddit users is that these users are almost a breed to themselves and they're not active on other social medias.
30% of Reddit users are not on Facebook. 45% of Reddit users are not on Instagram. 58% of Reddit users are not on TikTok.
59% of Reddit users are not on X.
63% of Reddit users are not on Pinterest and 68% of Reddit users are not on LinkedIn. 74% of Reddit users are not on Snapchat and 81% of Reddit users are not on Twitch. You should start advertising on Reddit because there's a massive audience that you can engage with that have never heard of you before.
We've started advertising for some of our clients on Reddit and the early statistics are looking very good.
If you need any help with Reddit ads, let me know in the comments.
The source argues Reddit can reach users who are not active on major social platforms, making it a distinct paid acquisition channel.
Test Reddit ads as a separate acquisition lane, with audience assumptions, creative, and measurement split from Facebook, Instagram, TikTok, X, Pinterest, LinkedIn, Snapchat, and Twitch.
This source is connected to Reddit audience exclusivity.
One of the most unique things about Reddit users is that these users are almost a breed to themselves and they're not active on other social medias.