Source record
Here’s a surprising fact about Google. Doing SEO with a blog is over. AI Overviews cut clicks by 35%. This only affects the types of keywords that blogs use...
Here's a surprising fact about Google doing SEO with a blog is over. AI overviews cut clicks by 35%. This only affects the types of keywords that blogs use.
Blogs all over are seeing and clicks go down while impressions go up. Or even worse, AI tools plagiarize blog content. What you have to do is create pages like this.
They target keywords where people are not looking for answers. They're looking to use a product, contact a service, buy something. These keywords are less competitive, faster, and get more purchases.
They were best before AI and they continue to be the best. Don't make blog posts like this. Make pages like this.
com.
Pages targeting product/service/contact/buying intent are claimed to be less competitive, faster to rank, and better at generating purchases than informational posts.
Create and optimize transactional landing pages before scaling informational blog content; measure leads/revenue, not just traffic.
This source is connected to Transactional page strategy.
Here's a surprising fact about Google doing SEO with a blog is over. AI overviews cut clicks by 35%. This only affects the types of keywords that blogs use. Blogs all over are seeing and clicks go down while impressions go up. Or even worse, AI tools plagiarize blog content. What you have to do is create pages like this...