Source record
The source describes WhatsApp ads as starting in statuses and promoted channels rather than inside private message threads.
Ads are soon coming to WhatsApp. Last week, meta announced that they'll start rolling out advertising on WhatsApp. As we know, WhatsApp is the most popular messaging platform in the world with over 3 billion monthly users.
Now, a lot of people are worried, how's the advertising going to look?
Is there gonna be banners all over your messages? And people are panicking. I'm here to show you how WhatsApp advertising is going to look so you don't have to worry.
As we know, if you click the status button on WhatsApp, you can see the updates that people are posting. the first thing where advertising is going to come is in the statuses, something similar to what you see in reels in Facebook and Instagram.
The next thing where there's going to be advertising is that companies and individuals can promote their channels. As you can see in the video, the advertising on the status and the promotion of the channels are not really going to make a major difference to your WhatsApp. And before people complain, just remember, Facebook bought WhatsApp, so obviously they have to monetize it.
The second thing is, if you're getting something for free, you must remember that you are the product.
The source describes WhatsApp ads as starting in statuses and promoted channels rather than inside private message threads.
Track WhatsApp status and channel ad formats separately from click-to-message campaigns, and prepare creative that fits passive status/channel discovery.
This source is connected to WhatsApp ads placement rollout.
the first thing where advertising is going to come is in the statuses, something similar to what you see in reels in Facebook and Instagram.