@tjrobertson52

So I think the AI optimization industry is officially here. I'm gonna tell you what I mean by that, and then I'm gonna share some tools and resources to help you keep up with this. So everyone in digital marketing, especially SEO, has been talking about AI optimization or GEO or AEO.

I still don't know what we're gonna call it yet, but we've been talking about it for a while. But just in the last few weeks, it has really gained a lot of momentum. While a lot of people have found hacks and tricks for ranking in AIs over the last few years, what I've started noticing in just the last few weeks is true agreement on some common best practices.

I have some other videos talking about those, and I'll keep making videos like that. But what feels new in the last few weeks is a lot of prominent people comparing notes and finding that there's a lot of agreement about what's actually working right now. And the other reason I think that the AI.

Industry is officially here is that we have had a flurry of new tools coming out. Just in the last 30 days, I've been able to find over a dozen new tools that track your visibility in these AI. Models.

Now, to me, tracking visibility is less important than figuring out the sources these models are using. So I've been talking with a developer who's building a tool like that. And I'm really excited to see what he does.

I'll keep you posted on that tool. Cause I think if we could see the sources these AI are referring to when they make recommendations about what business you should buy from, that'll really help us optimize for the AI results. So if you haven't been keeping up on AI optimization until now, I think you get a pass.

But this is the time to jump on the wagon. So I'm gonna give you 1 podcast you should be following and 2 tools you should be paying attention to. I actually think the best podcast for AI optimization right now is Hubspot's podcast Marketing Against the grain.

It's the only podcast I've found where the hosts are actually keeping up with things in real time. And of the 20 or so tools I've looked at, the two that look the most promising are X funnels and brand light dot AI. Now, none of these tools are fully formed yet.

They're all essentially demos. So when you're looking for a tool right now, you should be looking for a company that is paying attention and keeping up. And those two are the ones that impress me the most.

But this is all rolling out in real time, so if you have resources or tools that I'm not mentioning here, let me know.