@joshuamaraney

If you're moving between digital agencies, there's a worrying trend that we're seeing that I want you to keep a close eye out. For now, no digital agency or marketing agency or probably any business is happy when they lose a client. The right way to do it is take it on the chin and say, you know what, whatever the reason is, I've lost this client and move on.

Unfortunately, there are quite a few digital agencies out there that are totally unethical and dodgy.

And what they try to do is sabotage the account before handing it over to the new agency. One of the most common things that I've seen in the last few months is messing up the conversion action and reporting that. What happens is that the new agency automatically looks like they're doing so much worse than they actually are.

I had a situation like this a few months ago that a client in Canada, the agency that they were dealing with, took out some of the telephone tracking numbers and change one or two things in the Google Analytics.

So in the first few days of us taking over, the client phoned and had a heart attack there saying, what is going on with my conversions? Luckily, we still have this client and now taking legal action against that other digital marketing agency.