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@CaptainMooncat your site’s making two SEO mistakes that are holding back your rankings. The Shopify theme you’re using creates duplicate headings across every page, and the...
This website is making two really common SEO mistakes. First is choosing a totally unoptimised Shopify theme. It's producing a load of duplicate and unnecessary headings.
This text only needs one H1, but it's got three, and these just don't even need to be wrapped in headings. Let's look at your top ranking keyword. This is your page, which, to be honest, is really light on information.
This is the site ranking number one. The reason why they're ranking is all of this information here plus optimised headings.
A template that produces duplicate or unnecessary headings and a page that is light on relevant information are concrete audit findings, not proof of why a competitor ranks.
Inspect rendered templates, keep one descriptive H1, demote decorative text from heading markup, add decision-useful topic information, and measure indexing and ranking changes without assuming causation.
This source is connected to answer-ready-service-page-checklist.
It's producing a load of duplicate and unnecessary headings. This text only needs one H1, but it's got three, and these just don't even need to be wrapped in headings.