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YouTube pages go up. Google's indexed website pages go down. Indexed ๐ pages go up. Google's indexed website pages go down. TikTok pages go up...
YouTube pages go up. Google's indexed website pages go down. Indexed X pages go up.
Google's indexed website pages go down. TikTok pages go up. Google's indexed website pages go down.
Google is removing tons of website pages from its search index. Simultaneously, social media platforms are getting huge boosts. They're ranking for many more keywords than they used to.
It's way easier and faster to create worthwhile content on social media than it is to create worthwhile content on a website. So Google is essentially doing a spring clean, freeing up space in its search index to make room for better content. Some people are calling it the Google June 2025 Spam Update.
The types of pages actually being removed from Google search index. People are reporting them to be weak, page ages, out of date, duplicate content not linked to properly, spammy keyword use. There's less leniency for poor content on websites and tons of opportunity for using social media.
For SEO. Again, we have examples like this.
Google is claimed to be reducing indexed website pages while social platforms like YouTube, X, and TikTok gain more keyword visibility.
Monitor social platforms as search surfaces and compare their rankings for target terms against website pages.
This source is connected to Indexing / social search shift, Deindexing / content quality risk.
YouTube pages go up. Google's indexed website pages go down. Indexed X pages go up. Google's indexed website pages go down. TikTok pages go up. Google's indexed website pages go down. Google is removing tons of website pages from its search index. Simultaneously, social media platforms are getting huge boosts...