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AI Overviews can appear above paid ads, making SEO visibility more important for businesses relying on Google Ads.
The Google AI overviews are not going to affect SEO, they're going to affect Google Ads. By now you've seen that everyone is talking about the Google AI overviews in the search results and people are saying this is going to affect search engine optimisation. I'm here to tell you that it's actually the opposite.
It's going to affect Google Ads more than SEO.
In fact, there's going to be a greater demand and need for SEO experts. Let me explain to you why the Google AI overviews are affecting paid search results. In the past, you used to have your paid ads first and then your organic results.
But what is happening now is that the AI overviews are going on top of the paid results.
Take a look at some of these examples over here. I'm searching on Google for terms that have quite high cost per clicks. As you can see in these examples, the AI overviews are first with clickable links, then it's the paid ads, then it's the organic results.
what I predict is gonna happen is that people are gonna see those AI overviews, get the answers what they want and they might not even click on your ads. As I mentioned in the previous video, the only way to get on top of those AI overviews is with search engine optimization.
So if you are only doing Google Ads And are not doing any search engine optimization, I've got bad news for you. You better start search engine optimization straight away because you now need it more than ever.
AI Overviews can appear above paid ads, making SEO visibility more important for businesses relying on Google Ads.
For paid-search accounts, track queries where AI Overviews appear above ads and build SEO content for those topics so visibility is not dependent on ad placement alone.
This source is connected to AI Overviews pressure on paid search.
As you can see in these examples, the AI overviews are first with clickable links, then it's the paid ads, then it's the organic results.