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Your customers are searching for you on here and can't find you 😬 Time to change that! What's stopping you from making profiles?...
Have you created social media profiles for your business? Do you have a Facebook page, a YouTube channel, a TikTok? In my experience, most small businesses only have one or two social profiles.
Some have zero. And it seems like the biggest reason businesses aren't creating all of their social profiles is they think it might be embarrassing for someone to see that they don't have a lot of followers or even worse that they're trying to get followers and failing. And I think historically this fear has actually made sense.
But I feel like we're hitting a sort of tipping point. See, when being on Instagram or being on YouTube was a novel, when the majority of businesses weren't on these platforms, then it was kind of embarrassing to put yourself out there and not get much of a following. But we're reaching a point where it's kind of the norm, where people expect you to be on these platforms.
And as that happens, I think it's going to be more embarrassing to not have a page at all than it is to have a small following. More and more people are using these social platforms as search engines to find information about a company. If you're a small business, they don't expect you to have a big following.
And people will appreciate that you have content that accurately reflects your business on these profiles. They know you're not trying to make it as an influencer. It's okay if you only have 25 followers.
But this is one of the best and easiest ways to share information about your business to the kind of people who are looking for your products or services. So at the very least, make a profile on all of these platforms. Put your website on there, put your business description on there, make it as easy as possible for the people who are looking for you to find you.
And then if you can find five minutes a day, five minutes a week, five minutes a month just to make a little bit of content, you can easily put yourself in the top 10% of business owners by having some videos actually showing off your products and services. So stop putting it off. Set aside 15 minutes today and get those profiles made.
Small businesses can use complete social profiles as search surfaces for people looking for company information.
Create complete official profiles on relevant platforms with website links, business descriptions, accurate service info, and light proof content.
This source is connected to Social search / business profiles.
Have you created social media profiles for your business? Do you have a Facebook page, a YouTube channel, a TikTok? In my experience, most small businesses only have one or two social profiles. Some have zero...