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People are waking up to the fact that trying to do SEO with your blog is a losing proposition. These are stats from one blog post - Google's AI Overviews drop, clicks go down...
People are waking up to the fact that trying to do SEO with your blog is a losing proposition. These are stats from one blog post. Google's AI overviews drop.
Clicks goes down, impressions go up. It's a huge disparity. Some people are calling this the Great Decoupling.
Historically, we've seen clicks track impressions. Here's another one. Not anymore.
Clicks go down, impressions go up. If you want to avoid this, stop trying to do SEO with a blog. Stop trying to answer questions.
How? What, why, when, where? These are called informational keywords, and 99% of keywords that trigger AI overviews are informational in intent.
Instead, make pages like this that sells your products or services. Target transactional keywords where people are looking to buy. If you want to learn more, I have an entire product about this at Compact Keywords com.
AI Overviews are claimed to cause clicks to drop while impressions rise, especially for informational keywords such as how/what/why/when/where.
Treat purely informational blog SEO as higher-risk for click loss; separate traffic goals from lead/conversion goals when planning content.
This source is connected to AI Overviews / informational keyword risk.
People are waking up to the fact that trying to do SEO with your blog is a losing proposition. These are stats from one blog post. Google's AI overviews drop. Clicks goes down, impressions go up. It's a huge disparity. Some people are calling this the Great Decoupling. Historically, we've seen clicks track impressions. Here's another one. Not anymore...